Slides Customization Enrichment


Empowering AI-driven suggestions to enrich the slides customization feature, boosting user autonomy in creating slide shows with 10,000+ users. 

My Role

Full-stack UX Designer

User Research, Competitor analysis, Interface Design, Usability Testing, Prototyping
Time

Oct 2023 - Dec 2023


Team

1 Project Manager
5 UX Designers
1 Engineering Team


Tools

Figma, Notion, Pen & Paper
Deliverable

Web App



30 SECONDS INSIGHT

DrLambda.ai is a B2C SaaS AI workspace startup for creating slides and videos. 



Project Highlight
Expanded the platform’s slides customization page to offer users greater manual editing control.

Empowered user autonomy by integrating AI-driven suggestion tools within the slides customization feature.
Impact
The feature release contributes to a top 2 product trend ranking at Product Hunt with 10,000+ beta users within the first month of launch.

Increased customization interactions by 58%.
What I did
Assess user adoption with AI through 5 in-depth competitor analysis and 30+ qualitative user research.

Brainstormed 10+ AI-driven solutions for product features’ opportunities.

Owned the designs for 2 AI-driven features’ use cases in a cross-functional team with 5 UX designers.

 

 >>> Skip to Design Highlight 



 COMPANY CONTEXT

What does DrLambda do?
DrLambda.ai is a B2C SaaS startup featuring an AI-driven knowledge remix engine that converts PDFs, web pages, and video content into slideshows.

The platform’s slides creation feature is useful for researchers, educators, students, consultants, and office professionals, offering a convenient solution for content transformation.
DrLambda.ai Website






PROJECT CONTEXT

Project Scope
DrLambda.ai’s platform enables users to create slides and video content in a structured, step-by-step format

My team concentrated on the Slides Customization Page, where users can customize their slides using selected templates.
DrLambda.ai’s platform breakdown and project scope





PROJECT CONTEXT

Project Challenges




Users Challenges

Users feel restricted when editing slides, there is a lack of editing tools in the current platform.
The editing process feels unintuitive, making it challenging for users to customize slides smoothly.




Product Challenges

The current product faces challenges in converting premium users.
Less than 3% of the users are willing to pay for the premium AI features after finishing the trial.




Business Challenges

As an early-stage startup, DrLambda.ai faces the challenge of establishing a unique position in the market to differentiate from competitors and attract new users. To increase user retention rate and foster a growing user base, DrLambda.ai is consistently refine the user experience and meet evolving user needs.






PROJECT OVERVIEW

Solution OverviewI revamped the interface in slides customization page with two designers, and proposed a smoother experience by leveraging AI suggestions and AI-powered chatbot to improve the slide customization capabilities, resulting in an enhanced user experience when creating slides.


Original Product Page
Revamped Product UI



DESIGN HIGHLIGHT

AI-suggestion text





AI Generated Image









CONTEXT


Project Timeline










RESEARCH


Find Problems
We conducted a series of research to learn about the market, uncover the needs from potential users, and re-imagined DrLambda’s slides customization feature.





RESEARCH


Research GoalsUpon receiving the PRD, the design team were tasked with revamping the slide creation process.  To tackle this effectively, we chose to conduct research to gain a comprehensive understanding of the challenge. Our research efforts focused on three primary areas:


01 

Identify opportunities for DrLambda to differentiate from competitors.
02

Discover user needs and painpoints in the slide creation process.
03

Evaluate user adoption with AI.




Research Summary


01

DrLambda can achieve competitive advantage by enhancing AI-assisted editing in the slide customization page. 
02

Users spends a lot of time refining the aesthetics and content of slides. The productivity is low, whereas the output might not be satisfactory
03

Users are more likely to adopt AI if it offers users with greater control over the final output.






RESEARCH BREAKDOWN

 

Research Methods
We blend a mixture of primary and secondary research to back our decisions and directions. Started from secondary research, our goal is to identify directions and opportunities to explore market opportunities. We used affinity mapping to synthesize our research and mapped out opportunity areas to further conduct user research.










RESEARCH BREAKDOWN 01

Secondary research
I analyzed one competitor in-depth and synthesized the other four competitors with the team. We created an opportunity map together to find out the commonalities and their differences between each product and define the opportunities for DrLambda.ai.







Five selected competitors, I analyzed Gamma in-depth




Opportunity map




Insights from Secondary Research:


01.

A consistent focus on clean interface with low learning curve for the users


All competitors offer clean interfaces that make the slide creation experience intuitive, and easy to use. 
02.

A demand for variety and flexibility in slide template choices

Competitors provide a diverse selection of slide templates for users before manually editing slides.
03.

A growing trend toward AI-driven user experiences

Competitors have incorporated AI into the slide creation process.







RESEARCH BREAKDOWN 02
Primary Research

We created a research plan, received 23 valid screening survey responses, and selected 10 participants to interview in-depth. Throughout this process, we want to understand the real user needs when creating slides, and accessing user adoption with AI-driven experiences.


Core Research Question

How might we improve DrLambda.ai’s slide creation experience to empower smoother experience when users are customizing their slideshows?
Research Plan Screenshot  
 


Insights from Screening Survey:

A validation of user needs on AI-assisted Slides

Usage and preference for presentation softwares
Frequency of editing presentation slides
Awareness and Familiarity of using AI tools
The major use case for users who are using presentation softwares.

Users who are spending the most time in creating slides themselves are educators, students who have needs for academic projects. Professional slides are usually pre-designed with company’s templates.




Insights from Semi-structured Interviews







RESEARCH SYNTHESIS


User PersonaWe defined our ideal persona based on primary research. This persona represents one of the biggest target user group that DrLambda.ai is focusing on. 








User Journey MapBased on our persona, we created a user journey map to help us understand each steps, the frustrations, and the opportunity areas when designing the prototype.





RESEARCH SYNTHESIS

Design ActionsWe turned our major insights learned from primary and secondary research into design actions. This helped us further defined our HMW statement and our directions. 







DEFINE DIRECTIONS


Define Problems Based on our research insights, we used the HMW statement to help us clarify our direction and actions. 


How might we design the slides customization feature for DrLambda.ai that allows users to customize while maintaining an efficient workflow and personalization through AI integration?



IDEATION AND BRAINSTROMING


Ideation





Analyzing the Current Work Flow












DESIGN PROCESS


Design and Validation


We created different types of wireframes and conducted a small scale usability testing to validate the most efficient user flow, after we selected our wireframes, I led the interface design process and established a design system that proposes a more efficient workflow. 


UX DESIGN


Redesigned User Flow
We created three types of user flow based on different edge cases. Our goal is to ensure smooth experience among the three.





Wireframes

I created three options to find out which design matched with users preference.  The three versions of them have different focus, and I conducted a small scale usability testing to figure out the best solutions.






Selected prototype
Users have expressed a strong preference for the clarity offered by the third design iteration. 
Users also have a preference in a lightweight interface layout.








UI DESIGN


Design SystemsI lead the interface design process and established a design system that spearheaded among all features provided by DrLambda.ai.





DESIGN DELIVERABLES


Final Design deliverables
In December, our team had the design share out with the company. The pitch was very successful, and the product was finally launched in April 2024. We reached to the Top 2 ranking at Product Hunt as an early stage startup and have 10,000+ beta users to test out the prototype.




DESIGN DELIVERABLES

Final Design Overview



AI Suggesiton Text





AI Generated Image




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